Concept, copywriting, Creative & Film direction
As the ‘Surprisingly Smooth’ whisky, Whyte & Mackay took it upon themselves to smooth things over between the 4 nations that make up the British and Irish Lions and are normally sworn sporting enemies. I wrote & directed a series of content films for the campaign, including this one right here.
NLS: Concept, copywriting, creative direction.
The National Library of Scotland’s Moving Image Archive is home to Scotland’s history on film. It’s also a fantastic resource for historians, amateur historians, curious people and filmmakers everywhere. To demonstrate that, and to encourage visits, I created a series of content films using only footage from the archive
Dean’s shortbread: creative directon, copywriting
SCOTMID FUNERALS: CREATIVE DIRECTION, COPYWRITING
This was Scotmid Funerals’ first ever TV ad. A tricky subject, handled with care by top creative, Debbie Morgan.