Concept, copywriting, art direction
I wrote the book on whisky. Well, I wrote this book anyway. It was produced to accompany The Glenlivet’s extremely limited edition 50 year-old whisky that retailed at an eye-watering $30,000.
CREATIVE DIRECTION, COPYWRITING
Longmorn is known as every distiller’s second favourite malt (after their own). It’s always been a bit of well-kept trade secret. This spot leaned into a theatre set design type aesthetic to help us begin to - rather cryptically, we didn’t want just anyone getting in on act - spread the word.
CREATIVE DIRECTION, COPYWRITING
I was Global Creative Director on The Glenlivet at Publicis London where I wrote their ‘It all comes back to the original’ brand positioning. The film below was for the US market, and the one below that was originally produced for South Africa before being rolled out across the rest of the continent.