Comms strategy, creative direction, concepts, copywriting.

My favourite of the many projects I’ve undertaken for Whyte & Mackay, Stay Smooth, Glasgow saw us produce a high-end magazine, stage an exhibition in a disused swimming pool, take that exhibition on-street with runs of 28 consecutive poster sites, and place a ‘talking’ mirror that complimented passersby on the streets of Glasgow. The campaign was extended in the 2nd year to include the smooth people of Edinburgh. You can see some of the posters, some spreads from the magazines, and stills from the exhibition here.